Happy Bites is a catering business that targets small gatherings such as birthday parties, baby showers, sporting events, etc. Fun illustrated characters and a welcoming color palette that lets customers know the company doesn’t take itself too seriously, and they shouldn’t either. Using illustration, as well as Photoshop, InDesign, and Illustrator, the brand manual was constructed. The Manual includes the logo, the brand typography, brand colors, and examples of how the company operates.